Power of Produce (POP) Kids Club
The Power of Produce (PoP) Club is a farmers market incentive program for children ages 4 to 12. Each week, children receive a $2 token to spend on fresh fruits and vegetables and food plants. The PoP Club engages children at the farmers market and empowers them to make healthful food choices. Farmers markets across the nation have implemented the program and documented the program’s positive impact on the fruit and vegetable consumption of children as well as an increase in families attending the farmers market.
PoP Club engages children at farmers markets and empowers them to make healthful food choices.
The PoP Club has the potential to play a key role in building healthy, prospering communities. The program encourages children and families to attend the farmers market every week, thus potentially increasing the market’s customer-base and revenue of local growers. The PoP Club also aims to create a social norm around farmers markets. In coordination with other market activities, the program helps to create an equitable space that community members want to visit each week and make part of their normal shopping routine.
1
Increase family participation at farmers markets.
2
Increase vendor revenue.
3
Build healthier communities.
